How to Respond to Online Business Reviews with Kristen Lee

Are you small business owner who is panicking over an online review about your business from a competitor or a disgruntled past employee? Or are you wondering how to attract more positive online reviews? The answer might lie in making sure that you're building a tribe and cultivating the right relationships. Kristen Lee breaks it down for us on this week's episode of Handling Business!

Kristen Lee is two parts serious business strategist, one part fairy godmother with a double dose of Jersey, and she’s also the Founder & President of Kristen Lee Consulting, LLC {formerly Thrive}.

Kristen is a dog business consultant, marketing expert, high-end sales ninja, mindset and personal development thought leader. She’s also a continuous education and improvement junkie; always placing herself in the student seat.

And her vision?

Creating massive empires for dog business professionals, empowering industry leaders while accumulating wealth and FREEDOM in their businesses.

If she's not traveling the world on the search for business knowledge bombs to bring back to the dog biz industry, you can find her at her home in hipster Durham, NC with her hubby Frank, two dogs and one cat who thinks he's a dog.

In this episode, Kristen and Britt cover a wide range of topics and narrow in on getting clear on what your niche is in order to find your tribe. Kristen is a firm believer that you have to identify your tribe as the first building block in forming your marketing and sales plan so that you don’t waste time and money knocking on the wrong doors.

Kristen also talks about how important it is to cultivate your tribe and build a community so that when it comes to big “asks” it’s easier to communicate with your clients about writing reviews or spreading word of mouth about your business. Becoming the leader of your tribe also builds credibility as an expert, which leads to other great opportunities and more revenue streams.

Kristen shares what to do about good, bady and ugly reviews and how to deal with them in the most positive way. This episode is jam packed with good advice so don’t miss it!

3 Tips to Overcome Public Speaking Nerves

Snakes, sharks, piranhas, spiders, being buried alive – these are just some of the things people consistently say they fear less than speaking in public. On almost every list or countdown of our greatest fears, public speaking is almost always at the top. The potential for massive embarrassment makes us shutter with fear. Unfortunately for some, public speaking is a vital skill in business. Frequently you will be required to speak in front of meetings, boardrooms, and gatherings. You will not only have to communicate adequately, but eloquently as well. A good public speech could be the key to motivating your employees, frightening your competition, or convincing new customers. To be a successful entrepreneur, you simply need to overcome your fear of public speaking. Hopefully, these tips will help.

1. Find Your Biggest Critic and Get Lots of Feedback

If you are afraid of public speaking, this tip may seem absolutely terrifying. Having someone critique your speaking failures may be as appealing as rubbing salt on an open wound. However, constructive criticism is perhaps your greatest tool for improvement. Critics can point out what isn’t working and can offer you a different perspective. They can call you out on things you would have never noticed. The initial criticism may sting a little, but it will make you stronger. Knowing that you have already faced your biggest critics and survived unscathed will undoubtedly fill you with confidence when it is time to make your next speech.

Don't write down your speech

This tip appears extremely counterintuitive. While preparation is absolutely vital to a good speech, writing it out word for word may not be the best idea. The best speakers are able to effectively utilize the language that people actually speak. Too often, prewritten speeches come off as overly formal and boring. The audience can tell when you are just reciting something prewritten and they quickly lose interest. You rarely use phrases like "In addition," or "In contrast," while having a normal conversation. The language of prewritten speeches can just be awkward when read out loud. In addition, one small slip up in your recital will destroy your flow and, especially if you are already timid, shatter your confidence.  

Don't let your nerves get the best of you

 Everyone gets nervous and no one wants to see you stumble and fail. A small slip up is usually all it takes for a nervous public speaker to totally lose confidence. Relax. Know that you will make mistakes, and that is okay. You do not have to be perfect. If you are really passionate about what you are saying, the words will flow naturally. It may take some getting used to, but public speaking is a vital skill you can learn.

3 Traits of a Great CEO

Organized

If you have ever been in the cockpit of an airplane, you know that the many tools a pilot needs are clearly and meticulously arranged. The speedometer, altimeter, and GPS are right in front of him, exactly where they need to be. A pilot knows precisely what he has to do and when he has to do it. If things ever go awry, he can rely on this system of organization.  A CEO, as the “pilot” of his company, needs the employ the same system of organization. If your instruments (financial statements, marketing reports, etc,) are missing or miscalculated, you can’t make the right decisions. In addition, your time, your most precious resource, should be spent on the important stuff, especially when it is getting hectic.  When things inevitably go wrong, you can trust that your system of organization will help you solve the problem.

“CEOs too, like great generals, need to inspire their “troops.””

Walks the Walk, Talks the Talk

One of the reasons George Washington was so revered by his soldiers was because he would fearless lead them into battle. Unlike other generals, he was on the front lines, leading the charge. CEOs too, like great generals, need to inspire their “troops.” They need to model the work ethic, attitude, and passion they hope to see in their employees. If the boss demands his workers should be responsible and diligent, he needs to model that behavior. Nothing inspires people like seeing their leader working just as hard, if not harder, than them. Not only will this yield inspiration, but respect as well. When your employees see how invested you are in the enterprise’s success, they will undoubtedly gain respect for you. When you actually “walk the walk” you become a much more effective leader.

Responds Well to Criticism

As many CEOs know too well, you can never be perfect. You constantly have to make decisions and any decision you make will inevitably be criticized. A big mistake is never listening to complaints and detractions. Too often, we take criticism to personally. John Wooden, the legendary college basketball coach, taught that “You can't let praise or criticism get to you. It's a weakness to get caught up in either one“ The best CEOs listen to their detractors and reanalyze their decisions. You should not bend to the will of anyone, but instead realize you are not infallible. Take criticism, especially constructive criticism, as an opportunity to better yourself and the decisions you make. This way, you will constantly grow and improve.

4 Tips for Keeping the Frustration at Bay

Running a small business can be more than a little frustrating. It tends to bring about emotions you didn’t even know you had. Being frustrated can cloud your mind and affect your thought process, causing poor decisions and lack of proper judgment.

1. Stay focused

Frustration is a poison that seeps into all aspects of your life. If you aren’t careful, it can cause you to neglect other tasks as you fixate on your frustration. Don’t let this get the better of you and take your focus away from what really matters.

2. Don't let your frustration affect your judgment.

As a business owner, your final decisions can make or break your business. Making clear, rational decisions requires a clear and rational thought process. Frustration is the enemy of rationality, causing you to overthink and develop delusional thoughts.

Therefore it’s absolutely crucial to force yourself to take a step back breathe deeply. This applies to every aspect of business, from a terrible employee/client, a bad review, a poor month or any of the thousands of other problems a business must deal with on a regular basis. Keeping your cool is what separates good leaders from poor leaders.

3. Focus on Progress

Instead of wasting time focusing on the cause of your frustration, invest your time in tracking the progress you make. This will not only ensure that your actually getting the tasks you need to completed, but will cause you to forget why you're so frustrated in the first place. These things need to get done, so just ignore your frustration and put in the grind.

Record and track your progress however you see fit, this will give you peace of mind as you cross off tasks left and right. If your frustration starts to stunt progress in areas outside of your work life, be sure to take notice. As we mentioned earlier, the blinding effects of frustration can be the downfall of much more than just work life.

4. Find An Outlet to Express your frustration

Often times frustration exists because of an inability to express concerns or problems in the correct outlet. If it stems from trouble at work, make sure that you create a constructive environment where healthy criticism and concerns can be properly addressed.

There’s a big difference between properly bringing your concerns to light, and doing so in a way that can cause problems in your business. This is why it’s crucial to create a business environment that allows you, your team members and clients to feel comfortable talking about what causes frustration. Remember that you might not be the only one frustrated in your business.

3 Lessons for Service Based Startups

Often times when we hear of the word, “startup,” we tend to automatically think of Silicon Valley/Beach tech start ups. Or a garage-based company on the verge of becoming the next big Uber overnight. Let’s ditch the social connotations --This term is generally meant for any organization or business on a mission to find a good, repeatable, scalable business model. From Handlr’s personal experience, it’s quite a wonderful ride to be on. The struggles of working from sunrise to sunset, running off to a meeting that started 10 minutes ago, or just juggling life, they’re predominant in our lives. These struggles confront the face of any entrepreneur launching their start up business regardless of industry. We’d like to share 3 lessons we’ve learned along our journey with service based startups:

Bootstrap and hold on tight

Funding your business from your own savings account lights the biggest fire under your @$$. There’s no cushion from a wealthy bank or investor, just you, yourself, and your business-baby. Staying self-funded leaves you no other choice but to focus on revenue and makes you think, “What’s going to make me money from Day 1.” And the perks? You stay your own boss and you learn the value of the dollar much faster. This is why you chose this entrepreneur lifestyle, don’t forget it 

“Stay self-funded as long as possible.”

— Garrett Camp, founder of Expa, Uber, and StumbleUpon

Be fearless

Nothing will end your career as an entrepreneur faster than fear. Having doubts of the worklife you want will inhibit your visions to come to fruition. Fear is also a game of perception. You can see challenges as opportunities of growth, or obstacles that you’ll be stuck behind forever. Challenges, obstacles, failures, whatever your fear is and however you word it --will always be there and it’s a matter of how you react to them. Failure is expected in our industry and will happen at some point in your career. Just remember, be resilient, take it in stride, learn from it, and get back on the bull.

“You jump off a cliff and you assemble an airplane on the way down.”

— Reid Hoffman, LinkedIn co-founder

Solve a problem

If you can help people accomplish something in a much more efficient way, or solve a problem, you are probably off to a great beginning in the startup world. Ask yourself, “Is my idea/service different than the competitors in the market?” That’s your value. So provide a solution, find your value, and the profit will follow.

“Make something people want. ”

— Alexis Ohanian, Founder / Reddit, Hipmunk, and Breadpig