It’s common knowledge that through the course of today, the average consumer will check emails, browse the web, shop online, & much more before they head to bed. What you might not know, is that according to surveys by numerous research firms like Litmus, 53 percent of those consumers will use their mobile devices to complete these daily tasks.
What does this mean for your small business? Well, if you haven’t gone mobile, you’re already behind. More than 70 percent of small businesses are using mobile for social media marketing and advertising. These business are also catering their user experience to the mobile platform. According to Google’s mobile path to purchase report, 48% of consumer product and service research starts on a mobile device. More than half want to purchase within the hour and 93% of them will hit that Buy/Book-now button. With these mobile numbers constantly on the rise, the service industry is the next piece in the puzzle. While physical goods are practically made for mobile purchase, services have just as big of a place in the mobile market. The new frontier of Mobile consumerism lies in the ability to order your housecleaner, dog walker, tutor and pool cleaner right from your smartphone. If your service business isn’t riding this wave, you may as well jump ship.